How can we link the environment to all of humanity?
This is something that has keep us up at night. Initially, this may appear to be a relatively easy question to answer, but the reality is, it is not!
Given that humanity will experience, in different ways, the effects of a degradation of the environment will impact how individually, we perceive the effects and accordingly, how we decide to engage with available environmental solutions, in an effort to make a positive difference.
For example, if I’m living in a dry rural area with risk of desertification, I will see the effect of water scarcity. This will be linked to a lack of employment opportunities as all industries need fresh water to operate their production lines. It can also mean a loss of productive farmland.
A further example would be to assume you live in a coastal area subject to flooding. You, and your enlarged community feel the effects of heightened insurance premiums (if getting insurance is possible) and reduction in house prices and even realising a negative equity position in your property. Same financial hardship applies to fisherman from pollution of our shared land, waterways and oceans, and what this means to a depleting fish resource, and overfishing.
Despite this, the majority of humanity is still unaffected and would still, and indeed do, carry on with their lives regardless, in blissful ignorance. This doesn’t make them “bad people” as they do comprehend the effects and the economic consequences of an unhealthy planet. Until today, the global population have not had the direct ability to get involved in meaning and change causing environmentalism. This will soon change as we (environment4change) launch our inclusive ‘platform as a service’ (PaaS) specifically allowing every global citizen to participate in meaningful local and global planet saving projects and action. Our PaaS is the embodiment of democratization of environmentalism and is the only recipe that can scale and thereby reverse and help to cure our rubbished and neglected planet.
Almost without argument, traditional models of environmental activism have failed to achieve large scale change. We are failing and need a new approach to solve a worsening problem. Traditional models of environmental activism are the antithesis of big business. Big business has been seen as an analogy to restricted access, complexity and greedy consumption at any price. The environment4change team believe it is now time for a change.
What we want to do?
What we do know is that all humanity needs to get on board. This is environmentalism’s biggest problem. It’s inability to scale and to democratise the environmental effort. Even if governments legislate positive environmental changes, that will not be enough. All of humanity need to get involved to change user habits. Decisions which we take ourselves often have a greater effect than those taken by governments. Reducing food and water waste, cutting meat consumption, recycling all garbage waste, installing solar panels, turning lights off, and other even simpler changes can have a huge impact.
It is humanity that hold the key to the environmental solution. People are the biggest part of environmentalism. We believe it to be true and want to deliver an open Platform as-a-Service that can aggregate, collect, unite and channel intent and goodwill around this ‘not for profit’ action.