Earth Day – a step down memory lane
For those of you who are unaware Earth Day passed by this week, Monday 22 April. It is a day, at its inception in 1970, was to foster political and civic action and good-will towards the environment, we all share and have a stake in.
On April 22, 1970, millions of people took to the streets to protest the negative impacts of 150 years of industrial development.
In the U.S. and around the world, smog was becoming deadly and evidence was growing that pollution led to developmental delays in children. Biodiversity was in decline as a result of the heavy use of pesticides and other pollutants.
The global ecological awareness was growing, and the US Congress and President Nixon responded quickly. In July of the same year, they created the Environmental Protection Agency, and robust environmental laws such as the Clean Water Act and the Endangered Species Act, among many. Kathleen Rogers, (Earth Day Network, 2019).
How far have we come since the 1970’s in respect of world scale environmental change and repair, I hear you ask? Notwithstanding the amazing work being done by many environmental organisations and individuals, world affecting change and a global panacea to the global rubbishing of our shared earth remains elusive.
Arguably we are losing the war for the integrity and health of our planet because the global community has not yet entered the fray. The answer must involve the global population entering the melee around a set of digital tool and familiar user habit and shared ethos and undertaking of education, awareness, inclusivity, and participation.
The environment4change team has the answer. Our solution sees the coming together of global environmental intent, interest, care and good-will, around a set of digital tools to build the first scalable solution for open global access to environmental action.
The solution is a global Platform as a Service (PaaS) giving scale to the environmental question is part of the answer. Add to this a global digital architecture and infrastructure valuing environmental participation, over everything else. We believe, as the environment4change story is heard and understood, the convergence of environmentalism with a software services architecture and new hybrid information systems which will be born as a result, is the best chance of uniting the effort and good-will of the globe, around our shared problem.